Today, we’re delighted to publish this guest post written by Hugh Kimura, Inbound Marketing Manager at Apptamin. App previews, or video promo, are nowadays essential in any App Store Optimization strategy. In this article, Hugh outlines 7 elements that are crucial to include in your app marketing video. We have worked with many clients over the years to create app videos that help them get more downloads and increase their revenue. In working with these …
Keywords Analysis & Comparison
Search Popularity, Competition, KEI, Rank, Growth
Keywords Ranking History
Keywords performance analysis Analyze keywords in-depth to understand their performance.
Get the Search Volume estimation for any keyword and discover which keywords are the most popular. We provide the exact Apple Search Popularity for English US, UK, AUS and NZ keywords! We will add more countries and languages as soon as Apple expands Search Ads to other regions.
With the total number of app results and the Competition indicator, discover how competitive a keyword is.
Refer to the KEI (Keywords Efficiency Index) to find high Volume and low Competition keywords. Try to target the highest KEIs possible.
Get your app's ranking on any keyword and its progression over time.
Use the " Top 10 " button to get more insights on a specific keyword such as the web volume; the language frequency and App Store hints. Get also the results of the Top 10 (and Top 30) search results in real-time.
Create multiple Keywords Lists to facilitate your work. You can also sort each column by increasing or decreasing order.
You can Export to Excel your Keywords Analysis table.
Competition analysis Compare your app’s keywords rankings with your competitors.
Use our Competition Analysis table to compare your app’s followed keywords’ rankings with your competition.
Use the History button to check your app’s keywords rankings vs your competitors on the same graph for the past 90 days.
Compare each ASO element of your app with your competitors on one single page (app icon, title, description, keywords,etc.). Follow your competitors' performance in time and track their evolution.Learn more
Keyword position An easier view to represent your tracked keywords.
The Keywords Position feature displays your followed keywords on a 4-quadrant graph to facilitate your lecture.
The Volume is on the Y-axis and the Competition on the X-axis.
Try aiming for keywords located in the top-left quadrant (high Volume and low Competition) or as close as possible.
Optimize title & keywords Easily simulate keywords combinations.
Create various keywords combinations for your app name and iTunes Connect Keywords field (iOS) or short/long description (Android) thanks to our character counter.
Tick the keywords you’d like to use and check their global KEI.
Copy to your clipboard once you’re satisfied and paste it directly in your iTunes Connect account or Google Developer Console.
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According to a new survey conducted by the French startup Stardust, 50% of the apps published on the App Store and the Google Play can be considered as ‘living dead apps’. Zombies turned out to be extremely popular in Hollywood. From the drama to the comedy, it’s like every single genre has to be zombified at some point. Over the last few years, apps turned to be an extremely profitable business for some companies, but …
App marketing experts trust AppTweak
AppTweak allows you to input a lot more keywords than most other tools and its data score is very accurate. I always use Apple Search Ads to see what the traffic scores are and compare it with the different tools to see which ones is the most accurate and AppTweak is in line with what I see on Apple.Mobile Growth Hacker