Today, we’re delighted to publish this guest post written by Hugh Kimura, Inbound Marketing Manager at Apptamin. App previews, or video promo, are nowadays essential in any App Store Optimization strategy. In this article, Hugh outlines 7 elements that are crucial to include in your app marketing video. We have worked with many clients over the years to create app videos that help them get more downloads and increase their revenue. In working with these …
User Acquisition Boost your organic traffic!
App Store Optimization is the process of improving an app’s visibility. If well executed, ASO can increase your app downloads drastically!
Use AppTweak to manage your ASO globally and optimize your strategy effectively to beat your competitors.
Our ASO Reports point out issues to solve and new opportunities to tackle for your app. Follow our recommendations to optimize your app according to the ASO best practices.
Our insightful Keyword Tool can help you find the best searched terms for your app. An effective keyword strategy will drastically increase your app’s discoverability and thus increase your app’s organic traffic.
Conversion Are your app’s assets converting enough?
App users may see your app but it does not necessarily mean that they will download it… It is therefore important to optimize each of your app’s metadata elements in order to maximize your conversion rate.
Learn how to optimize your app’s icon, title, description, screenshots and video in the most converting way possible.
Our Analytics section will help you monitor your ASO and App Marketing efforts as you can track your conversion rates over time and across countries.
Sync your iTunes Connect account to AppTweak in order to measure your Impressions vs Pageviews and your Pageviews vs Downloads conversion rates.
Compare each ASO element of your app with your competitors on one single page (app icon, title, description, keywords,etc.). Follow your competitors' performance in time and track their evolution.Learn more
Retention Make your app users stick to your app is crucial.
High retention and engagement rates are key to app success. The Apple App Store and the Google Play Store algorithms give a lot of weight to these two metrics. They do not hesitate to penalize apps rankings if they have high number of uninstalls.
AppTweak can help you understand how to improve your app’s quality in order to retain your app users. By analyzing your reviews and ratings , you’ll be able to understand how your app is perceived by users and will therefore be able to find ways to improve it.
Monetization How’s your ROI (Return on Investment)?
As an app developer or marketer, your main objective is obviously to make some money out of your app. Most importantly, you’re trying to make sure that your ROI is really worth it.
As a reminder, there are three main ways in which you can monetize your mobile app:
- Making your app a paid app.
- Offering in-app purchases.
- Relying on advertising.
With AppTweak data and features, you can manage and optimize your store revenue. Our Analytics section provide you with your detailed daily app store revenue per day, country and in-app.
We also provide you with revenue estimates from any other apps. You can therefore spy on your competitors to see how much they’re making daily and across countries.
Get your app found on the store! Sign up for a 7-day free trial or schedule a demo today to learn how AppTweak can help improving your app’s visibility and performance in the store.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
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We increased conversion by 3x, with optimizing description, icon, screenshots, keywords, and by localizing language. We also achieved 200% ROI by managing, configuring, and optimizing App Store Search Ads.CEO at Mobtimizers