This week, we’re happy to collaborate once again with Steve Young from AppMasters.co. 2015 has been an intense year for the app industry: new products, new improvements and major enhancements have surfaced. Apple and Google, the two dominant players, have both released considerable developments. What impact will these changes have on App Store Optimization (ASO)? Find below 7 key ASO takeaways from 2015. Read the entire post on AppMasters blog. Looking back at 2015, can …
User Acquisition Boost your organic traffic!
App Store Optimization is the process of improving an app’s visibility. If well executed, ASO can increase your app downloads drastically!
Use AppTweak to manage your ASO globally and optimize your strategy effectively to beat your competitors.
Our ASO Reports point out issues to solve and new opportunities to tackle for your app. Follow our recommendations to optimize your app according to the ASO best practices.
Our insightful Keyword Tool can help you find the best searched terms for your app. An effective keyword strategy will drastically increase your app’s discoverability and thus increase your app’s organic traffic.
Conversion Are your app’s assets converting enough?
App users may see your app but it does not necessarily mean that they will download it… It is therefore important to optimize each of your app’s metadata elements in order to maximize your conversion rate.
Learn how to optimize your app’s icon, title, description, screenshots and video in the most converting way possible.
Our Analytics section will help you monitor your ASO and App Marketing efforts as you can track your conversion rates over time and across countries.
Sync your iTunes Connect account to AppTweak in order to measure your Impressions vs Pageviews and your Pageviews vs Downloads conversion rates.
Compare each ASO element of your app with your competitors on one single page (app icon, title, description, keywords,etc.). Follow your competitors' performance in time and track their evolution.Learn more
Retention Make your app users stick to your app is crucial.
High retention and engagement rates are key to app success. The Apple App Store and the Google Play Store algorithms give a lot of weight to these two metrics. They do not hesitate to penalize apps rankings if they have high number of uninstalls.
AppTweak can help you understand how to improve your app’s quality in order to retain your app users. By analyzing your reviews and ratings , you’ll be able to understand how your app is perceived by users and will therefore be able to find ways to improve it.
Monetization How’s your ROI (Return on Investment)?
As an app developer or marketer, your main objective is obviously to make some money out of your app. Most importantly, you’re trying to make sure that your ROI is really worth it.
As a reminder, there are three main ways in which you can monetize your mobile app:
- Making your app a paid app.
- Offering in-app purchases.
- Relying on advertising.
With AppTweak data and features, you can manage and optimize your store revenue. Our Analytics section provide you with your detailed daily app store revenue per day, country and in-app.
We also provide you with revenue estimates from any other apps. You can therefore spy on your competitors to see how much they’re making daily and across countries.
Get your app found on the store! Sign up for a 7-day free trial or schedule a demo today to learn how AppTweak can help improving your app’s visibility and performance in the store.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Today’s guest post is brought to us by Steve Young, indie app developer and founder of AppMasters.co. Don’t hesitate to download his free App Marketing Resource Kit to maximize your app traction. In this article, you will discover his 7 step process to boost your app downloads through media coverage. Find out Steve’s tips & tricks to get your app covered by big publications. Did you know that getting press coverage for your app launch can drive …
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You have my admiration for bringing quality, affordable and dead-simple ASO to the masses. Well done!Top 30 Mobile Marketing Influencer